The Nordic business community stresses identifying true legal gaps, rather than enforcement gaps, before proposing legal measures in a Digital Fairness Act. Improved cooperation between national authorities and the EU Commission is required for effective enforcement. Any new legislation must be evidence-based, proportionate, and technology-neutral.
The European Commission has announced that it will propose a Digital Fairness Act to reinforce consumer protection in a targeted manner, making the principles in existing consumer protection rules more concrete and filling the identified gaps by tackling unethical techniques and commercial practices and strengthening consumer rights.
According to the European Commission, the effectiveness of EU consumer protection is undermined by: Insufficient enforcement, legal uncertainty, increasing risk of regulatory fragmentation across Member States’ national approaches and the lack of incentives for businesses to aim for the highest standard of protection.